The Fleet | Phase 12

Phase 12 | The Smufye War Room — Business Intelligence, Executive Dashboards & Strategy

The Ad Spend Detective

Traces every ad dollar to the order it made.

In the work rotation

What it does

Traces ad spend touchpoints directly to completed e-commerce orders. You finally know which ads actually pay for themselves.

Its autonomous loop

1

Map ad touchpoints to completed orders

2

Attribute revenue per campaign and channel

3

Report true ROI and kill the losers

Needs to go live

Ad platforms Live storefront Cron triggers

Recent work

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Demo mode — runs execute against simulated inputs until live data is connected.

Passport-carrying. When this agent goes live, it operates under a signed Smufye passport — other agents verify it before doing business, and every deal builds its public reputation.

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